When our daughter Clarke turned one she started to be interested in dolls. And so began the journey to find a fabric doll that was empowering, durable and stylish.
If you want to see gender stereotypes at work take a stroll down the toy aisle. While many stores are swapping out the traditional pink and blue, the categories respectively remain within a limited scope for imagining what little boys or girls want to play with, and therefore, limit who they can be. The messages we send our kids matter. And they matter to us.
Play is an important aspect of learning for kids as it supports their growing identity and sense of place in the world. By creating dolls that are aspirational and showcasing the women that shape our communities we want to inspire kids to dream big through play. We want to open up the career possibilities and pathways by introducing real world professions and inspirations.
Today’s kids are tomorrows leaders, thinkers, and decision-makers.
So we decided to launch OK!Dolls. Our dolls promote the awesome real world careers kids can have. If our daughter wants to be a Scientist when she’s older, OK! An Astronaut, a purple haired Web developer, a Chef – OK!
Each design starts with background research and interviews with women in the particular career, we want to ensure our dolls showcase rather than stereotype professions. Once designed our doll illustrations are printed locally onto a super soft and thick fabric which is machine washable and fade proof. Then they are sewn and stuffed with squishy eco filling made from 100% recycled plastic bottles . Each of these steps is done in Australia, supporting small businesses like ourselves.
From my family to yours – we hope you enjoy
All our dolls are lovingly hand made in Australia.